April 22, 2010
Twitter’s Promoted Tweets: Where Value-Added Communications Is Tested
Twitter recently rolled out its new ad platform: promoted tweets. Initially, promoted tweets will only show up in the search function on the Twitter website. When Twitter users type their keywords into the Twitter search, a promoted tweet will appear at the top of the list of tweets with those keywords. Only one promoted tweet will appear at the top of each search. The ad will look just like a regular tweet and can be replied to, retweeted and made a favorite.
April 6, 2010
Foursquare Now Provides ROI Information – But Are Many Companies Using It?
What is Foursquare? Foursquare is a geo-location social networking and gaming site. Businesses with a page on Foursquare can benefit by interacting with and offering promotions to customers who “check-in” to their venue. (For more details about Foursquare’s premise, check out Mashable’s numerous Foursquare articles) 
So why aren’t you on Foursquare? Probably because, like many people, you are spread too thin across your other social media sites and don’t yet see the purpose or benefit of participating in Foursquare. While some people love the gaming aspect of Foursquare, (read the case study of a Milwaukee-based restaurant that attracted 150 Foursquare users to their venue) other people need a better motivator to engage in yet another social site.
